Crivits
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Year
2025
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Client
Crivits Legal
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Type
branding, identity, strategy
Brand identity for Crivits Legal. A law firm that supports its clients with smart legal solutions, particularly during restructuring processes.
BRIEFING
The challenge: create a brand identity that balances expertise with a fresh, modern feel. Crivits Legal brings years of experience in a niche legal field, but is driven by a young and forward-thinking team. They were eager to distance themselves from the stiff and dated image often seen in the sector.
APPROACH
A strategic workshop helped us define what truly mattered. The ‘C’ in the logo is built from separate elements coming together—a visual metaphor for how the team helps rebuild and strengthen companies through difficult times. From fragmentation to resilience.
RESULT
Crivits Legal launched with momentum, thanks in part to a visual identity that conveys both credibility and a fresh perspective.
