Swildens - Studio Kelf

A rebranding for a company that helps family-run manufacturers level up, with a new visual identity, tone of voice and content that clearly reflects their role as a strategic connector.

BRIEF

Swildens helps manufacturing companies, mainly in the automotive sector, grow internationally. Acting as the missing link, they support partners in purchasing, sales or project management. Innovation and technical expertise are at the heart of what they do, but so are integrity and personal connection. With over 50 years of experience, Swildens has built a strong reputation, yet their brand identity felt outdated and lacked consistency. On top of that, they wanted to shift perception: in 2025, they operate as consultants rather than classic sales agents. Time for an update that clearly communicates their role as innovative, human and technically skilled consultants.

APPROACH

We started from their role as a connector and the link with components. The new emblem shows two pieces clicking together, symbolising both the manufacturing industry and their ability to connect the right partners. A blue-grey mesh gradient adds a technical feel. Rounded corners in the logo and warm accent colours keep things human, because even in technical fields, people are at the core. This balance also comes through in the photography, which shows both people and product.

RESULT

The new branding reflects the craftsmanship Swildens is known for. Every deliverable, from pitch decks to business cards, is part of a cohesive and recognisable system. The right clients find them more easily, and strong collaborations kick off more smoothly.