Voorsmaak - Studio Kelf


  • Year


  • Client


  • Type

    branding, identity, strategy

Voorsmaak brings together Bruges’ best chefs at some of the most unique locations in the city center. The culinary excellence offers visitors not only the opportunity to taste dishes from their favorite cuisines, the surroundings and decorations also come to mind.


Voorsmaak knocked on our door to create a suiting visual identity for their brand new food concept. Adjectives such as sustainable, accessible and tasty were highlighted.


The locations of every edition influenced our view on the visual identity. We found inspiration in the patina from the church where the first edition took place, used natural materials and pictures of raw ingredients for the down to earth edition and the typography of the lovely locals edition referred at a closed circle. We took care off online and offline advertising and created merchandise and on site sign.


Voorsmaak brought together many people, edition after edition. Visitors came from afar to enjoy the culinary creations of Bruges’ top chefs.